How to market when the world's a dumpster fire
STOP CHECKING BOXES AND
offer value generously
trade bro marketing
for transparency and trust
speak up on what matters —
when it makes sense
zero in on our dream customers and what they need
let's sell like humans.
Our show must go on…
Our show
must go on…
Listen up! I'm comin' in hot with tips to create relationships with your dream customers — and come by sales the right way.
Listen up.
Seventy-two percent of consumers say they prefer to support businesses that share their values.
We're craving connection more than ever — and that doesn't stop at our personal lives.
The week of December 16, my four-episode private podcast will bring you insights on building trust and long-term love with your dream customers during uncertain times.
Here's what's ahead:
Episode 1: know where you stand (and when to speak up)
episode 2: be generous
with your value
episode 3: give subscribers
and customers a choice
EPISODE 4: Sprinkle on some delight
bonus episode 5: more ways to market Like a damn human
No sir, no ma'am, no nonbinary fam.
Your business exists in the context of the events affecting your dream customers every day. And right now, you have the power to add to their stress or make their days (or lives!) better.
Imagine a website visitor requesting a consultation not because they're afraid to fail — but because they know you can help them achieve what they want.
Imagine a subscriber reading one of your emails and smiling as they click your call to action — because you really get them.
Now imagine a customer with your name on the tip of their tongue to refer every time they encounter someone with the same problem — because you stuck the landing and were a delight to do business with.
You can make it happen — I've got ideas.
You think you just fell out of a coconut tree?
Hey, that's me in your ears.
Every word you write needs a strong message to hold it up
Every business has a unique story to tell
Powerful copy is rooted in shared humanity, not scarcity
Our content should make people feel seen, not sold to
Marketing doesn't have to feel shady
I’m Paige Worthy. (Yeah, that's my real name.)
I help businesses that give a sh*t create brand messaging that brings out their special and creates real customer connection — and make it come alive in email and website copy.
I believe…
A LITTLE HONESTY, TRANSPARENCY, AND GOODWILL
CAN do a lot of good RIGHT NOW.
More than ever, the most human business wins.
Ready to create marketing that creates relationships and makes the sale for all the right reasons?
prepare thine ears, squire.
Two form fields stand between you and this lil' pod that will help you create marketing that's a (sale-scoring) beacon in dark, shady-guy times.
Give that button a love tap to make it official.