Categories

Shine Theory No. 10: Mindy Cook

Press pause and read these tips before you make your next video.

Read the Post

Press pause and read these tips before you make your next video.

Shine Theory No. 9: Lauren Cockerell

Stop the presses (and get more PR love for your business).

Read the Post

Stop the presses (and get more PR love for your business).

Don’t like me? Music to my ears.

Do what you do for people you love — and get loud as hell about it.

Read the Post

Do what you do for people you love — and get loud as hell about it.

I’m a meme. You’re a meme. We’re all memes.

The stories we tell in our marketing create shared meaning.

Read the Post

The stories we tell in our marketing create shared meaning.

Uh, what’s a salmon ladder?

Are you confusing your readers to the point of abandonment?

Read the Post

Are you confusing your readers to the point of abandonment?

What’s the point?

Somewhere between Seattle and Skokomish, between the caffeine kicking in and the caffeine propelling me into an anxious spiral, between the backseat and the beauty of tHe GrEaT oUtDooRs, I finally mustered the courage to ask: “But like…why?” It was 7 a.m., and my sister, her husband, and I were already two hours into our […]

Read the Post

Somewhere between Seattle and Skokomish, between the caffeine kicking in and the caffeine propelling me into an anxious spiral, between the backseat and the beauty of tHe GrEaT oUtDooRs, I finally mustered the courage to ask: “But like…why?” It was 7 a.m., and my sister, her husband, and I were already two hours into our […]

Are you asking the right questions?

How our preconceived notions, personal biases, and motivations limit us

Read the Post

How our preconceived notions, personal biases, and motivations limit us

That was almost real, real bad.

I love NPR, but…

Gawd, the repetitive, generalized, yawner sponsor messages!

Read the Post

Gawd, the repetitive, generalized, yawner sponsor messages!

“My business ate my personality!”

Five tips to sound more like yourself when you write about what you do.

Read the Post

Five tips to sound more like yourself when you write about what you do.