Make the sale — without making anyone squirm.
Ditch bro marketing for messaging and copy that makes customers feel like humans, not ATMs.
AN OOH-I’M-LISTENING BRAND VOICE
TAKE-MY-MONEY-NOW COPY
A CAN’T-PUT-IT-DOWN BRAND STORY
Words
matter
But you have to write them first.
If you own a business, you know you need marketing.
(Unless Oprah falls in love with what you’re selling. Then you’re probably good.)
But when nothing you write feels quite like you — or every tactic you try feels just a little gross — marketing quickly becomes the last thing you want to do.
I’ve been there. You were right, though: You do need marketing.
But it doesn’t have to feel like garbage. And I can help.
Say yes to authentic, empathetic marketing.
(And no to this dumb stuff.)
NO TO THROWING SPAGHETTI
AT THE WALL
Start with a hey-we-can-actually-execute-this strategy so you can focus on creating rad (effective) content.
NO TO FUMBLING FOR WORDS
Telling your story gets easier with a powerful brand narrative that feels true to who you are and why you do what you do.
NO TO SCROUNGING FOR LEADS
With a brand voice that’s you to the core, you’ll attract dream customers who have been looking for you, too.
Marketing paid my bills but made me kinda itchy.
Marketing really skeeved me out for a long time. And I’ve been doing this for more than a decade.
And for years, I offered copywriting services to my clients (girl’s gotta pay the bills) but couldn’t wrap my head around marketing my own business because it just didn’t feel like…me.
For a long time, the whole industry has had a thin layer of slime over it. And I didn’t want that slime on me.
Why?
The patriarchy.
Direct response marketing — which is heavily in use today and designed to get people to say yes right meow — was born in a room full of dudes.
They decided to make a business out of stuff like manufactured scarcity (hello, FOMO!)…
sneaky opt-ins and bottomless funnels…
about pages that read like fairy tales…
and telling folks they’ll stay broken until they give in and Buy The Thing.
But this pushy, predatory vibe isn’t the only way.
We can be honest, witty, vulnerable, and otherwise true to ourselves as we tell the stories of our businesses.
We can trust our voices to draw the people we want to work with.
We can help our customers ascend to their aspirational identity.
We can help them envision success without implying they were a failure to begin with.
We can show up to add value without begging for the sale every time.
We can build our lists with enthusiastic consent.
And we can land the sale with a “Finally, I found you!”
(not an “OH MY GOD IF I PAY YOU WILL YOU GO AWAY?”).
Say no to bro
So if marketing’s ever felt a little yucky to you…
If you’ve ever handed someone a business card and said, “oh god but don’t go to my website”…
If you’ve ever had second thoughts after sending an email campaign…
If doing it yourself feels like stepping on a thousand Legos…
We should talk.
Grab the hose, kids. Let’s blast the slime off and make some marketing that makes people feel seen, not sold to.
Paige has helped me turn down the noise and home in on my clients and their true needs — and created a website that truly speaks to them. My BrandScript has saved me time as a business owner, helped me stay focused, and allowed me to communicate clearly and authentically.
MELLE CLAYBOUGH
Owner, TipTopKnot Salon
Paige’s training and expertise made her an ideal copywriter for a corporate client’s new website post-rebrand. She produced fantastic copy with just the right amount of punchy wit we were looking for. With a quick turnaround, thoughtful pushback, and quick-fire edits, Paige is a gem to work with!
SCOUT DRISCOLL
DesignScout
StoryBrand Certified Guide, inbound marketing nerd
StoryBrand is a seven-part marketing framework that’s helped thousands of companies get crystal-freakin’-clear on their message and transform their sales and marketing.
As I begin my fourth year as a StoryBrand Certified Guide, I’m confident with this seven-part messaging and marketing framework on lock. It’s absolutely clutch in helping my clients tell their stories better.
And it all started with the inbound methodology, which places showing up and providing value for your customers front and center. I recertified through HubSpot in 2022.
Free download
Lemme upgrade ya.
Behind every brand you adore is a consistent, unique voice — even if you don’t notice.
How will people remember yours? Grab these 15 copy tweaks that will make strangers fall in love with your brand.
(Spoiler alert: I’m gonna send you emails and maybe, eventually, try to sell you somethin’.)
