Lookin’ for unapologetically
human clients.
I’m Paige Worthy. (Yes, that’s my real name.)
I help small businesses (run by people who give a sh*t) market to their ideal customers without feeling icky about their marketing.
There’s more than one way to market.
Advertising and marketing gave me the willies for a long time — but it took years to realize that the cabal of men behind what we think of as “direct response copywriting” masterminded tactics that:
Press on potential buyers’ bruises
Manufacture scarcity
Exploit vulnerabilities for power and profit
Let’s go beyond bro.
We don’t have to tell buyers they’re inherently not enough without X product or service.
The pushy, patriarchal approach may be the most popular path, but it’s not the only one.
Let’s focus on helping our customers ascend to their aspirational identity — rather than simply fix something that’s innately broken.
Let’s promote our offerings with real transparency.
Let’s lean into our shared humanity.
So, how does all this actually show up in my work?
Everything I do is built on a rock-solid foundation of empathy.
Done with you
$375/hour
1-on-1 strategic marketing coaching
Hourly consulting and copy co-writing
Done for you
Starting at $2,500
High-level marketing strategy
Messaging + voice/tone
Website copywriting
Complete sales funnels
Coming soon!
Do it yourself
A dynamic duo of group programs all about messaging and brand voice are on their way. Sign up for my weekly emails to be the first to hear when they’re available.
With radically empathetic marketing at work in your business, you can stand behind every message you send and know you came by each sale honestly.
What I believe
Marketing and ethics aren’t mutually exclusive
Neither are clarity and cleverness
Every client has a unique voice
Marketing should make people feel seen, not simply sold to
The most effective messaging is rooted in shared humanity
We can do better than worshiping at the altar of The Algorithm
There’s a special place in hell for businesses that send an email confirmation to let you know you’ve unsubscribed
Paige has helped me turn down the noise and home in on my clients and their true needs — and created a website that truly speaks to them. My BrandScript has saved me time as a business owner, helped me stay focused, and allowed me to communicate clearly and authentically.
MELLE CLAYBOUGH
Owner, TipTopKnot Salon
Paige’s training and expertise made her an ideal copywriter for a corporate client’s new website post-rebrand. She produced fantastic copy with just the right amount of punchy wit we were looking for. With a quick turnaround, thoughtful pushback, and quick-fire edits, Paige is a gem to work with!
SCOUT DRISCOLL
DesignScout
I am not for everyone.
I ask a lot of questions.
I push back.
I use bad words sometimes. (It’s a passion thing. Also, I think they’re fun to say.)
I rarely want to “jump on a call.”
I don’t answer emails on weekends.
I take vacations — as many as possible.
I’m open about my mental health and lefty politics and am building a business where I can work my values in addition to living them.
But I am for you if…
Everything you know about “marketing” gives you the willies.
You have a feeling your message can be more…you.
You have a strong perspective to share.
You’re the “substance over style” type.
You’d rather solve your customer’s problems than brag about your shelf of awards. (Good for you, though.)
You care about the people your business serves.
You’re unapologetically human — and believe your marketing can and should reflect that.
I don’t just play a marketer on TV.
(But I have been on the radio.)
I co-hosted my own podcast with a couple of StoryBrand dudes! Occasionally funny, always bracingly honest conversations about creating marketing that’s empathetic, ethical, and effective all at the same time — listen now.
Inbound Back Office, episode #227
Developing brand voice and marketing with character, authenticity, empathy, and integrity
Marketing Made Simple, powered by StoryBrand, episode #37
Paige and Jena talk about marrying design and copy.
We’re Only Human with Tim Jahn:
“Let go of the monkey bars”
Paige gets personal.
Marketing in the Wild, episode #89
How to write like a human and use voice to show customers you care
Words First, episode #9
When should you challenge conventional marketing wisdom?
The Impatient Entrepreneur with Lauren Kwedar Cockerell:
"Lean into your weird"
Empathy > bro
We’re Only Human with Tim Jahn:
“Let go of the monkey bars”
Paige gets personal.
Jane Carter's Brain Trust, Episode 3
Paige talks de-broifying marketing, owning a business, and becoming a "worm with balls," whatever that means.
Are you radicalized?
Let’s crystallize your strategy, clarify your message, and captivate your customers together.
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Freebie, boo!
Make your homepage a customer magnet.
Make your homepage a customer magnet!
I'll send you five daily videos with simple-to-implement DIY tips to win hearts, build trust, and get you leads.
Ready to tackle the homepage glow-up challenge?
(Spoiler alert: I’m gonna send you emails and maybe, eventually, try to sell you somethin’.)
