Let’s get down to business.
There are real people out there clamoring for what you’ve got — they’re just waiting for your message to break through the noise.
So let’s clear those mental blocks, write through the ick, and get you out there.
What you can expect working with me
Every service I offer stems from my obsession with helping you crystallize your strategy, clarify your message, and captivate your audience.
AI has its place. Robots are taking over, and (woof) there's no stopping them.
But AI has no home in my current workflow or client content. My promise to you:
I will not use ChatGPT or other generative AI tools to create your deliverables. Being unapologetically human means putting forth the time and energy to do it right.
We consider the lived experiences of anyone who might encounter our business.
We can be compelling and clever without being confusing.
We surprise people with our humanity and vulnerability. We’re refreshing.
We don’t do shady things like buying email lists just to get eyes on our stuff.
We play the long game: We keep showing up to add value to our customers’ lives.
(All human, all the time.)
We don’t put words in our customers’ mouths. We ask what’s driving them and write to that.
Our work together will help you…
Give you a clear message to confidently share with the world
Make the sales process feel more natural
Build ties, not transactions (but you’ll still make money!)
Endear ideal customers to you by making them feel seen
Ground your business in the authority you’ve earned
Stand out from your competitors
Are we a fit?
I don’t have a niche. Well, not exactly:
I work exclusively with businesses that give a shit.
What does that mean?
It means they’re run by actual humans who care about the work they do, the folks they serve, and the world they live in.
My clients are eager to roll up their sleeves with me, ask big questions, and have fun creating smart, creative copy that gets at the heart of what they do and why.
We’re not a fit if…
You’re not ready to make an investment
You don’t have time or interest in being a partner in this process
You need someone who will be available 24/7
You’re looking for a word-spewing machine
You think AI can do all this just as well
You take yourself too seriously
You identify as a conservative (“fiscal” or otherwise) — yes, the professional is political, too.
You’ve ever derisively referred to something as “woke”
You roll your eyes at pronouns
You’re offended by any of the above bullets
This is me.
Something always felt off to me about marketing.
The worst of it works because it manufactures scarcity and exploits consumers’ vulnerabilities.
Because that’s the way it’s always been done.
But we don’t have to tell buyers they’re not enough without our
products or services. (Ick.)
For more than 10 years, I’ve partnered with my clients to create radically empathetic marketing strategies, messaging, and copy that’s rooted in shared aspirations and shared struggles — by humans, for humans.
Our work together balances the experience and credibility my clients have earned with the empathy they were born with.
And it works.
What I believe
Marketing and ethics aren’t mutually exclusive
Neither are clarity and cleverness
Every client has a unique voice
Marketing should make people feel seen, not simply sold to
The most effective messaging is rooted in shared humanity
We can do better than worshiping at the altar of The Algorithm
There’s a special place in hell for businesses that send an email confirmation to let you know you’ve unsubscribed
Are you radicalized?
Let’s crystallize your strategy, clarify your message, and captivate your customers together.
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