Bro marketers decided long ago that the stories we tell in our marketing should be more Heart of Darkness than Eat, Pray, Love.
In their stories, the customer’s up against a big, bad villain that looks a hell of a lot like their biggest insecurities. And somehow, the only way out of the climactic final battle is straight through the gift shop.
The only one getting a good night’s sleep at the end of that story is the guy counting the money. (And he thinks he’s the hero?!)
Your dream customer is no damsel in distress. She’s a hero in waiting — and all she needs is a guide to light the way to her happy ending.
(That’s you. You’re the guide.)
Peek inside for act-on-’em tips on…
Every word you write needs a strong message to hold it up
The most powerful brand stories are rooted in shared humanity
Our content should make people feel seen, not sold to
Every business has a unique story to tell
Marketing doesn’t have to shouldn’t be shady
I’m Paige Worthy. (The name’s a bit on the nose, I know.)
My story: I help small businesses (run by people who give a sh*t) sell to their ideal customers without feeling icky about their marketing.
You’re my hero, and I can’t wait to hear your story.
When you’re fully committed to it, you create long-lasting relationships with your dream customers — who, as it turns out, have been dreaming of you too.
Two form fields stand between you and this sick PDF.
When you hit that big red button, I’ll email you with the details you need to write an unputdownable story for your business.