Collect testimonials that actually say something.
There's a right way to write
should…
those glowing reviews…
Those rave reviews
get to the heart
of their biggest problem
make your solution (and value!) lake tahoe–clear
celebrate their success,
not your sparkling personality
be true to your brand message
Short. Sweet. Substancy.
I'll keep this brief.
This guide has one job: break down the four elements of every great testimonial.
Okay, two. Because it'll also show you exactly how to weave them into a ringing endorsement that reads like a dream and drives the point home. Period.
Glowing reviews with substance can seal the deal.
She ain't fancy. But she's beautiful in her simplicity. Oh, and she's free.
Add to cart.
POV: You've taken to Amazon in search of [your clothing item of choice] and — ooh, could that be the one?
Whoa — 75,136 reviews that average out to 4.5 stars?!
You suddenly suspect that those substance-starved reviews are from bots who don't even wear clothes.
But then you see it: a hella-detailed review from a real human. It's got measurements. It's got photos. There's commentary on the fabric, the cut, the finishes. The whole thing screams, "10s, 10s, 10s across the board!"
Ooh, yeah… She is the one.
That's what an on-point, stick-to-your-ribs testimonial does: It adds the real-world human element that tips your dream customers over the edge to that "add to cart" moment. Click.
Hi, you.
I wrote this!
Every word you write needs a strong message to hold it up
The most powerful brand stories are rooted in shared humanity
Our content should make people feel seen, not sold to
Every business has a unique story to tell
Marketing doesn't have to feel shady
I’m Paige Worthy. (Yeah, that's my real name.)
I help businesses that give a sh*t create customer-obsessed brand messages and write copy that sells without resorting to icky bro marketing tactics.
I believe…
Your best customers are itching to say amazing things about you — because you are amazing! So let's get that poppin', hmm?
part of this balanced breakfast
Testimonials are one (seriously important!) part of the ecosystem that will build up your "know, like, and trust" factor. So do your dream customers justice and knock it out of the park with every one you write.
so close. So…close.
Just a quickie form fill, and you'll have this guide in your hot little hands.
Ready to create those testimonials that actually move people (in your direction)?
Just boop that button.