Radically empathetic marketer seeks unapologetically human clients.

I’m Paige Worthy. (Yes, that’s my real name.)
I help small businesses (run by people who give a sh*t, like you!) sell to their ideal customers without feeling icky about their marketing.
Back in college, the University of Kansas’s journalism school split into two paths: “news and information” and “strategic communications.”
We “newsies” knew the strat-com kids — also known as the “addies” — had chosen The Dark Side.
Advertising and marketing never sat quite right with me, but I couldn’t put my finger on why.
Well, it turns out the guys behind what we think of as “direct response copywriting” masterminded tactics that:
Press on potential buyers’ bruises
Manufacture scarcity
Exploit vulnerabilities for power and profit
… Gross, right?

…focused on helping our customers ascend to their aspirational identity — rather than convincing them they need to be fixed?

…promoted our offerings with real transparency?

…leaned into our sense
of shared humanity?
Here's how that actually shows up in my work.
Everything I do is built on a rock-solid foundation of empathy.
Done with you
1-on-1 marketing strategy coaching
Hourly marketing consulting and copy co-writing
Done FOR you
Messaging and brand voice workshops
Website copywriting
High-level marketing strategy
Email marketing
COMING SOON: DO IT YOURSELF
Some go-at-your-own-page bite-sized digital courses — all about messaging and brand voice — will be launching in early 2023.
Sign up for my weekly emails to be the first to hear when they go live.
1-on-1 marketing strategy coaching
Hourly marketing consulting and copy co-writing
Messaging and brand voice workshops
Website copywriting
High-level marketing strategy
Email marketing
COMING SOON: DO IT YOURSELF
Some go-at-your-own-page bite-sized digital courses — all about messaging and brand voice — will be launching in early 2023.
Sign up for my weekly emails to be among the first to shape your unforgettable brand voice as a founding member.
Stand behind every message you send and know you came by each sale honestly.
Let's get radically empathetic.
Here's what I believe.

Profitable marketing and ethics aren't mutually exclusive

Neither are clarity and cleverness

Every brand has a unique voice (that customers want to hear)

Marketing should make people feel seen — not just sold to

The most effective messaging is rooted in shared humanity

We can do better than writing to the algorithm

There's a special place in hell for businesses that send an email confirmation to let you know you've unsubscribed






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I am not for everyone.
I ask a lot of questions.
I push back.
I use bad words sometimes. (It’s a passion thing. Also, I think they’re fun to say.)
I rarely want to “jump on a call.”
I take vacations — as many as possible.
I’m open about my mental health and lefty politics and am building a business where I can work my values in addition to living them.
But I am for you if…
Everything you thought you knew about “marketing” gives you the willies.
You’re the “substance over style” type.
You have a feeling your message and voice could be more…you.
You have a strong perspective to share.
You care about the people your business serves.
You’d rather solve your customer’s problems than brag about your shelf of awards. (Good for you, though.)
You're unapologetically human — and believe your marketing can and should reflect that.
Excuse me. I'm speaking.

Hello [FIRST NAME]
I co-host my own podcast with a couple of StoryBrand dudes.
The complete first season is now available! Join us for funny, bracingly honest conversations about creating marketing that’s empathetic, ethical, and effective all at the same time.

Hello [FIRST NAME]
I co-host my own podcast with a couple of StoryBrand dudes!
Join us for funny, bracingly honest conversations about creating marketing that’s empathetic, ethical, and effective all at the same time.

Inbound Back Office
Developing brand voice and marketing with character, authenticity, empathy, and integrity

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Marketing Made Simple
What do you need to make your website work?
A clear message and solid design
(Also featuring my work wife, Jena!)

We're Only Human
Let go of the monkey bars
(My forever mantra.)


You deserve this. Your customers deserve this.
Let’s crystallize your strategy, clarify your message, and captivate your customers together.