I’m Paige Worthy. (Yes, that’s my real name.)
I help small businesses (run by people who give a sh*t) market to their ideal customers without feeling icky about their marketing.
Advertising and marketing gave me the willies for a long time — but it took years to realize that the cabal of men behind what we think of as “direct response copywriting” masterminded tactics that:
Press on potential buyers’ bruises
Exploit vulnerabilities for power and profit
We don’t have to tell buyers they’re inherently not enough without X product or service.
The pushy, patriarchal approach may be the most popular path, but it’s not the only one.
Let’s focus on helping our customers ascend to their aspirational identity — rather than simply fix something that’s innately broken.
Let’s promote our offerings with real transparency.
Let’s lean into our shared humanity.
1-on-1 strategic marketing coaching
Hourly consulting and copy co-writing
Starting at $2,500
High-level marketing strategy
Messaging + voice/tone
Complete sales funnels
Some bite-sized worksheets, checklists, and how-tos — all about messaging and brand voice — are on their way. Sign up for my weekly emails to be the first to hear when they’re available.
With radically empathetic marketing at work in your business, you can stand behind every message you send and know you came by each sale honestly.
Marketing and ethics aren’t mutually exclusive
Neither are clarity and cleverness
Every client has a unique voice
Marketing should make people feel seen, not simply sold to
The most effective messaging is rooted in shared humanity
We can do better than worshiping at the altar of The Algorithm
There’s a special place in hell for businesses that send an email confirmation to let you know you’ve unsubscribed
Paige has helped me turn down the noise and home in on my clients and their true needs — and created a website that truly speaks to them. My BrandScript has saved me time as a business owner, helped me stay focused, and allowed me to communicate clearly and authentically.
Owner, TipTopKnot Salon
Paige’s training and expertise made her an ideal copywriter for a corporate client’s new website post-rebrand. She produced fantastic copy with just the right amount of punchy wit we were looking for. With a quick turnaround, thoughtful pushback, and quick-fire edits, Paige is a gem to work with!
I ask a lot of questions.
I push back.
I use bad words sometimes. (It’s a passion thing. Also, I think they’re fun to say.)
I rarely want to “jump on a call.”
I don’t answer emails on weekends.
I take vacations — as many as possible.
I’m open about my mental health and lefty politics and am building a business where I can work my values in addition to living them.
Everything you know about “marketing” gives you the willies.
You have a feeling your message can be more…you.
You have a strong perspective to share.
You’re the “substance over style” type.
You’d rather solve your customer’s problems than brag about your shelf of awards. (Good for you, though.)
You care about the people your business serves.
You’re unapologetically human — and believe your marketing can and should reflect that.
I co-host my own podcast with a couple of StoryBrand dudes!
Join us for occasionally funny, always bracingly honest conversations about creating marketing that’s empathetic, ethical, and effective all at the same time.
Inbound Back Office podcast, episode #227 “Developing brand voice and marketing with character, authenticity, empathy, and integrity”
Marketing Made Simple podcast powered by StoryBrand, episode #37
We’re Only Human with Tim Jahn:
“Let go of the monkey bars”
Let’s crystallize your strategy, clarify your message, and captivate your customers together.
Behind every brand you adore is a consistent, unique voice — even if you don’t notice.
How will people remember yours? Grab these 15 copy tweaks that will make strangers fall in love with your brand.
(Spoiler alert: I’m gonna send you emails and maybe, eventually, try to sell you somethin’.)