About Paige Worthy (yes, that's her real name)

Radically empathetic marketer seeks unapologetically human clients.

Marketer Paige Worthy stands confidently with a smile on her face, looking directly into the camera. Her office is blurred in the background.

I’m Paige Worthy. (Yes, that’s my real name.)

I help small businesses (run by people who give a sh*t, like you!) sell to their ideal customers without feeling icky about their marketing.

Back in college, the University of Kansas’s journalism school split into two paths: “news and information” and “strategic communications.”

We “newsies” knew the strat-com kids — also known as the “addies” — had chosen The Dark Side.

Advertising and marketing never sat quite right with me, but I couldn’t put my finger on why.

Well, it turns out the guys behind what we think of as “direct response copywriting” masterminded tactics that:

Press on potential buyers’ bruises
Manufacture scarcity
Exploit vulnerabilities for power and profit

… Gross, right?

There's more than one way to market.

We can do better than selling with a message that buyers
are inherently not enough without X product or service.

What if we…

…focused on helping our customers ascend to their aspirational identity — rather than convincing them they need to be fixed?

…promoted our offerings with real transparency?

…leaned into our sense
of shared humanity?

Here's how that actually shows up in my work.

Everything I do is built on a rock-solid foundation of empathy.

Done with you

1-on-1 marketing strategy coaching
Hourly marketing consulting and copy co-writing

Done FOR you

Messaging and brand voice workshops
Website copywriting
High-level marketing strategy
Email marketing

COMING SOON: DO IT YOURSELF

Some go-at-your-own-page bite-sized digital courses — all about messaging and brand voice — will be launching in early 2023.

1-on-1 marketing strategy coaching
Hourly marketing consulting and copy co-writing

Messaging and brand voice workshops
Website copywriting
High-level marketing strategy
Email marketing

COMING SOON: DO IT YOURSELF

Some go-at-your-own-page bite-sized digital courses — all about messaging and brand voice — will be launching in early 2023.

Stand behind every message you send and know you came by each sale honestly.
Let's get radically empathetic.

K, let's talk.

Here's what I believe.

Profitable marketing and ethics aren't mutually exclusive

Neither are clarity and cleverness

Every brand has a unique voice (that customers want to hear)

Marketing should make people feel seen — not just sold to

The most effective messaging is rooted in shared humanity

We can do better than writing to the algorithm

There's a special place in hell for businesses that send an email confirmation to let you know you've unsubscribed

Paige the only copywriter I trust to get to the heart of my clients' messaging and nail their voice and tone, often on the first try. Her copy has moved at least two of my clients to [happy] tears — yeah, she’s THAT good.

Jena Gribble

Blush Cactus Design + Marketing Studio

"Paige delivered user-friendly and engaging copy that we’re proud to share with our audience. We would recommend her to anyone looking for a smart, strategic, and creative partner."

Susan Wigodner

senior digital program manager, Field Museum

This just got a standing O from my brain committee! I LOVE this! F*ck, your word wizardry is like a B12 ginger shot the morning after a tequila-fueled night.

Beth Carr

Fortified Branding

"Paige has helped me turn down the noise and home in on my clients and their true needs — and created a website that truly speaks to them. My BrandScript has saved me time as a business owner, helped me stay focused, and allowed me to communicate clearly and authentically."

Melle Claybough

Owner, TipTopKnot Salon

Paige gave us exactly what we were looking for, starting with a brand narrative that gets to the heart of our passion for creating outdoor sanctuaries.

Our website is kicking ass since we launched in April 2020!

Keith Rosser

owner, Landscape Lighting Pro of Utah

Paige's training and expertise made her an ideal copywriter for a corporate client's new website post-rebrand. She produced fantastic copy with just the right amount of punchy wit we were looking for. With a quick turnaround, thoughtful pushback, and quick-fire edits, Paige is a gem to work with!

Scout Driscoll

DesignScout

I am not for everyone.

I ask a lot of questions.
I push back.
I use bad words sometimes. (It’s a passion thing. Also, I think they’re fun to say.)
I rarely want to “jump on a call.”
I take vacations — as many as possible.
I’m open about my mental health and lefty politics and am building a business where I can work my values in addition to living them.

But I am for you if…

Everything you thought you knew about “marketing” gives you the willies.
You’re the “substance over style” type.
You have a feeling your message and voice could be more…you.
You have a strong perspective to share.
You care about the people your business serves.
You’d rather solve your customer’s problems than brag about your shelf of awards. (Good for you, though.)
You're unapologetically human — and believe your marketing can and should reflect that.

Excuse me. I'm speaking.

Hello [FIRST NAME]

I co-host my own podcast with a couple of StoryBrand dudes.

The complete first season is now available! Join us for funny, bracingly honest conversations about creating marketing that’s empathetic, ethical, and effective all at the same time.

Listen now

Hello [FIRST NAME]

I co-host my own podcast with a couple of StoryBrand dudes!

Join us for funny, bracingly honest conversations about creating marketing that’s empathetic, ethical, and effective all at the same time.

Listen now

Inbound Back Office

Developing brand voice and marketing with character, authenticity, empathy, and integrity

Listen now

(Powered by storybrand)

Marketing Made Simple

What do you need to make your website work?
A clear message and solid design

(Also featuring my work wife, Jena!)

Listen now

We're Only Human

Let go of the monkey bars

(My forever mantra.)

Listen now

Words are my heart.

In my elementary school gifted class, I wrote and self-published my first book, Alphabet Animal Alliterations. It featured a full page of acknowledgements and gems like:

“A gang of great, grand geese giggle as a gigantic gaggle.”

I wrote two admittedly awful short stories in eighth grade. Two boys found them on my homespun web server and bullied me relentlessly (and anonymously) throughout my freshman year of high school.

I wrote my college application essay about the pot roast my mom was cooking the night my parents told us they were getting a divorce.

During journalism school, I wrote a longform feature on polyamory that was published in KU’s weekly news magazine, Jayplay.

My favorite part of my job as managing editor of Lawn & Garden Retailer magazine was writing my monthly letter from the editor.

And I let go of the monkey bars — my stable, salaried job with a three-hour commute and no possibility of remote work — to reach for a writing career of my own creation.

Also, I spend the first hour of every day waking my brain up with puzzles: The New York Times crossword (Saturdays can die in a fire), Wordle, and The New York Times Spelling Bee. You’re welcome to text me your Wordle grid.

Feminist copywriting certification (fall 2022)

You deserve this. Your customers deserve this.

Let’s crystallize your strategy, clarify your message, and captivate your customers together.

K, let's talk.

Radically empathetic marketer seeks unapologetically human clients.

There's more than one way to market.

Here's how that actually shows up in my work.

Here's what I believe.

Join 250+ unapologetically human businesses taking the ick out of marketing.

I am not for everyone.

But I am for you if…

Excuse me. I'm speaking.

Hello [FIRST NAME]

Hello [FIRST NAME]

Inbound Back Office

Marketing Made Simple

We're Only Human

Words are my heart.

You deserve this. Your customers deserve this.