Get the weekly Words Matter email

I want it

Inbox Zero is basically a pipe dream: If you’re like me, you have 100 unread emails from West Elm alone.

So what’s one more in a week?

My promise to you: My weekly email, Words Matter, will never be boring.

Every Tuesday, I share personal stories that generally lead to insights on…

Brand messaging

Creating that silky-smooth brand voice

Thinking more strategically about your entire marketing plan

Lil’ website tweaks to make more people raise their hands

Using language more intentionally (and sometimes more…spicily🌶️)

Sending emails people won’t delete

No yeah-duh, same-old-same-old marketing advice or crowing about my latest achievements.


Subscribe, baby.


Bonus features you’ll find only here!

animated GIFs in every message

so many emojis 

cat photos, if you’re lucky

I love your voice and point of view. You always make me think (and laugh).

Lauren C.

I like you and what you have to say. You’re “worthy” of my inbox (and life!).

Michelle B.

Love the great advice — and relatable moments of frustration about other people’s marketing.

Jacques B.

You’ve officially been promoted to “primary” inbox… Your emails are simply a delight. 

Pamela J.

Your emails are so disgustingly fantastic. You inspire me to do better!

Kelley H.

But you don’t have to take my word for it

Yes, I’m trying to sell you sh*t.

Of course, I’m always excited to share no-strings-attached stories and insights with you to help you be a better writer and marketer.

But I’m also buildin’ a business here.

I will occasionally float the idea of a you-to-me transaction, including my hourly marketing coaching and co-writing services, and my forthcoming digital course on brand voice.

Value for you over sales for me, though.

Opt out any time.

I promise I’ll only cry for a few minutes.

So…whaddaya say?