Do you ever feel like relationships on social media are kind of…surface-y?

Here’s a daily tactic to change that. After a few months of using this simple approach I was signing the papers on a major project with a Tony Award-winning composer I’d had on my “people I want to work with” list for years.

But first…

👋 I’m Annie Schiffmann. I help lean marketing teams save time on their social media and email so they can do what they’re good at.

Okay, back to the 60-second tactic.

Ready? Comment on other people’s posts.

Why it works for them:
Everyone loves getting comments. And when you offer a kind, gracious, or thoughtful opinion they appreciate it.

Why it works for you:
You build allies. People want to be in your corner because you’re in theirs.

Wanna get strategic?
Comment on posts from…

🎸 Rock stars in your niche: so you get in front of their audiences
🤞 People you want to work with: so you can get to know one another
🤝 People you’re already working with: so they know you are in their corner
💸 People who work for you: so they know you value them

Try it once a day for two weeks and see how your connections grow! (You can brag about it to me in my IG DMs!)

Happy commenting!