Here’s a 60-second tactic to build *real* business relationships using social media.
Weekly email archives and occasional extra words that don't have a home anywhere else on my site.
Never meet your heroes, they say. WELL. I got to meet Ms. Annie Schiffmann in the flesh while I was visiting NYC — and she did not disappoint.
She told me about her background as an improviser and blew my mind with her theat[er/re] knowledge, and we chewed the fat about StoryBrand while chewing our food at the fabulous Cookshop, which she picked for our brunch rendezvous.
I’ll let her introduce herself down there 👇
Do you ever feel like relationships on social media are kind of…surface-y?
Here’s a daily tactic to change that. After a few months of using this simple approach I was signing the papers on a major project with a Tony Award-winning composer I’d had on my “people I want to work with” list for years.
👋 I’m Annie Schiffmann. I help lean marketing teams save time on their social media and email so they can do what they’re good at.
Okay, back to the 60-second tactic.
Ready? Comment on other people’s posts.
Why it works for them:
Everyone loves getting comments. And when you offer a kind, gracious, or thoughtful opinion they appreciate it.
Why it works for you:
You build allies. People want to be in your corner because you’re in theirs.
Wanna get strategic?
Comment on posts from…
🎸 Rock stars in your niche: so you get in front of their audiences
🤞 People you want to work with: so you can get to know one another
🤝 People you’re already working with: so they know you are in their corner
💸 People who work for you: so they know you value them
Try it once a day for two weeks and see how your connections grow! (You can brag about it to me in my IG DMs!)
Commenting on someone else’s post is one of the three things to do every day on social media.
To find out the other two, register for my upcoming Simplify Your Social webinar.
The first ten people to use code PAIGE get half off the registration fee. [Editor’s note: awww, yiss, discounts!]
F-S: Reserved for rest