Weekly email archives and occasional extra words that don't have a home anywhere else on my site.
Paige here. Pretty sure I’m the only person in Laura Belgray’s mastermind, Shrimp Club, who has absolutely no desire to write a book.
And I felt the same lack of desire to do a TED Talk — until I met the charmingly soft-spoken, similarly cat-crazed, and wildly insightful Cathlyn Melvin. (That’s Cathlyn. C-A-T-H-L-Y-N.) Her own TEDx Talk grabbed me from the moment she walked on stage, and she made me believe…hey, maybe this is something I wanna do someday, too.
After you read her note below, spend 12 minutes getting to know her story from the stage she was always meant to stand on.
Crème brûlée.
Mmm.
The satisfying tap-tap-tap of your spoon against the glassy sugar top.
The indulgence of the sweet vanilla custard, warm at the top and satisfyingly cool at the bottom of the dish.
Even the name is fancy, with all those áccênt mârks.
But even though every creamy spoonful of crème brûlée basically makes my eyes roll back into my head and my body melt into my chair…
And even though I spend most of my free time baking sweet treats…
(Which I pass off to my elderly neighbor, Rosalie, who has a delightfully strong sweet tooth…)
I’ve never baked crème brûlée.
I always thought…it’s just so fancy.
😩 It’s probably super hard.
😔 I’m probably not experienced enough.
😬 I don’t think I even have the right tools — don’t you need a blow torch or something?
But you know what I figured out today?
If you want to make crème brûlée, you can make crème brûlée (yep, even without a blow torch).
I just took my very first attempt out of the oven, and it smells AMAZING. 🤗
As I was pulling my tray out of the oven, I thought…
Oh, my goodness. This is just like TEDx.
So many business owners want that powerful TEDx credibility, but they think:
😩 My idea isn’t “world-changing” enough
😔 TEDx is for people who already have big audiences
😬 I don’t even know what it takes to land a TEDx Talk
But here’s the truth: If you want a TEDx Talk, you can get a TEDx Talk.
There are over 3,500 TEDx events around the globe every. single. year.
That means there’s an event out there for you.
💜
Cathlyn Melvin
Copywriter & TEDx Coach
She/her (what’s this?)
P.S. The plural of “crème brûlée” is technically “crèmes brûlées,” which I think makes the speaker sound a little drunk and not very sophisticated at all, but what can we do? It’s French. 🤷♀️
Curious about what TEDx might look like for you? Register for TEDxDemystified, my free, live Q+A.
During this talk, I’ll clear up common questions like “How can I find TEDx events to apply for?” and “Are there requirements for the talk content itself?” (You’ll be able to ask your own questions, too!)
Save your (f-r-e-e) spot now.
M-Th: 10am-3pm
F-Sa: Reserved for rest
Su: Reserved for scaries