Your message and marketing exist in part to REPEL the not-your-people people…
Weekly email archives and occasional extra words that don't have a home anywhere else on my site.
I buy one bag of candy corn every year.
I eat it in fewer sittings than I should, snapping the too-sweet white tip off of each individual piece (kernel?) and let it fall to the bottom of the bowl as I munch on the two layers that are actually delicious.
🔮 SpOoKy SzN isn’t really my thing, but I sure do love that annual binge.
And man, people get fired up about candy corn.
People. Hate. Candy corn.
Why do you care about me eating corn syrup and caranuba wax to the point of illness once every October? Don’t yuck my yum, bro!
And also, why aren’t you coming for the people who like black jelly beans or circus peanuts or salted licorice or literally any candy with coconut? Vom.
My short but passionate annual love affair with candy corn won’t end if you post even more hilar Reels about how much it sucks. 🧡💛🤍
(Though apparently candy corn was originally called “chicken feed,” and if I’d known that before I had it for the first time I’d probably be shouting about how nasty it is, too.)
I’m under no illusion that my seasonal affinity for candy corn defines me or makes me unique as a human.
But there are #unpopularopinions and unconventional approaches that do define me and make me unique as a Business Lady.
I’ve said it before, and I’ll say it again: Your message and marketing exist to repel the not-your-people people as much as they do to draw your dream customers in.
So love what you love and do what you do how you do it, because that’s what makes you special.
Put yourself out there, witchy warts and all.
Let that freak flag fly 🤩🏁
There will always be haters. And sometimes it’s worth choosing to fight that good fight. But a lot of the time? It’s just noise you can ignore. And imma enjoy my tricolor sugar high in peace.
So what are the kernels in your business that make you special (and would mystify and enrage the haters if they caught wind of it)?
Recognize them, then rock out with your Brach’s out, baby.
F-S: Reserved for rest