Hey there! Does thinking about marketing your business just feel grody as hell right now? 

Right? Same!

Immigrants and refugees are about to be ceremonially shipped out of the country they’ve made their home with hope for a better life — I’ll get right on those copy revisions!

Cool, more women are about to start dying in parking lots because they can’t get the life-saving healthcare they need, but let’s definitely prep this email sequence for launch!

(Mm, hi, clients — I actually am still working, promise.)

If you’re feeling this too, give yourself a break, preferably with a scoopie of ice cream. Cataclysm is a pretty reasonable excuse for the don’t-wannas. 

I’m starting to see my little light at the end of the tunnel, though, and maybe you’re rubbing at your eyes because you miiiiight just see a speck of yours there in the distance, too.

Maybe you’re realizing, like I am, that we actually have an opportunity in the months and years ahead: to be better.

In this little corner of the world, we get to choose to put better marketing out there.
To be more human in how we sell, when the world is a humanity-torching dumpster fire. 

To replace fear, scarcity, and deception with empathy, transparency, abundance, and a brave, guiding hand to our dream customers.

Despite the rage that’s in the process of forwarding its mail from my lizard brain to my mouth, there’s this softness in me, fighting for air. 

I’m not going to throw toxic positivity at you, but…when you’re ready, I’m working on something for you.

The working title is How to Market When the World’s a Dumpster Fire.

It’s a (free!) private podcast that I’ll be launching in early December, just in time for Shrimpmukkah, Laura Belgray’s freebie bonanza for her mastermind alumni. (Here’s last year’s landing page if you wanna have a browse.)

Leaning into The Good Stuff in our marketing might feel like small potatoes right now. 

But think about the eleventy billion marketing messages we encounter every day. That’s a lot of small potatoes we can mash up into a delicious, buttery bowl of warm, fuzzy feelings.

So get the Kerrygold ready, baby. Keep an eye out for the opt-in — be sure you’re on my email list to be the first to grab it.

P.S. Down for a little retail therapy? The Email Experiment™ is back for a second year, and it’s ready for you to jump all over (that’s an affiliate link).

I was a faculty member in this year’s course with a lesson on why you need story in your emails. In 2025, I’m getting on my soapbox about humor.

It’s $37. Definitely less than the fancy sweater shaver you’re really fighting the urge to click BUY NOW on. Learning > pill-free knitwear, usually.