The message is more important than the mess-up, boo.
Weekly email archives and occasional extra words that don't have a home anywhere else on my site.
Just as I will inevitably leave for any trip having neglected to pack something essential like my glasses or literally *any underwear at all*, there is an error somewhere in nearly every EmAiL bLaSt I send.
I had a friend once who would start every Facebook post with, “You know what chaps my ass?”
Well, you know what chaps THIS former copy editor’s ass?
🍑 Grammar flubs
🍑 Ye Olde “their,” “they’re,” and “there”
🍑 Personalization tags gone awry
🍑 Broken links
And I judge my own missteps the hardest.
Some people think about the buzzer beater they missed that lost the game for their basketball team.
For others, it’s missing the opportunity to profess their love to The One That Got Away.
Me? I’ll never forget doinking out of the district spelling bee (in FOURTH PLACE, ugh, I couldn’t even medal) on the word “diffraction.”
Here and now, though, I resolve to end the self-flagellation, at least where my sister and me (heh) are concerned. In this case, the message was more important than the mess-up.
There will always be noodges. The ones who miss the meaning and would rather poop in your cornflakes with a “well actually” corrective email.
They aren’t your people.
I’m your people,
P.S. Definitely don’t set it and forget it with your automated emails, though. You can actually fix typos, broken links, bad personalization tags, etc. in those. Your future subscribers will thank you (even if they don’t know why).
Let’s build a baller welcome sequence… Request a consultation right meow.
F-S: Reserved for rest