Be pumped when someone tells you no.

That’s the tip I offered to introduce myself and my business, after announcing (to a room full of terrifyingly impressive women) that:

• I hate Voxer, and it’s where conversations with me go to die
• Yes, Paige Worthy is my real name
• My only true niche is “businesses that give a shit”
• I am really, really trying to figure out how a way to teach people to find and use their brand voice

In the room with me: a troupe — a colony, even — of Shrimp 🦐. 

I’d flown to NYC for a retreat that brought together 20+ women who represent the best and brightest in the business world (and also happened to possess the exorbitant entrance fee to join Laura Belgray’s mastermind).

So many big brains in the room.

My impostor syndrome flared, and I blacked out during other people’s introductions trying to figure out my own, wondering…

How am I going to offer a nugget that’s a) not already been said b) appropriately delightful 3) actually helpful?

So I gave up and said the first thing that came to mind: Be genuinely excited when you’re a no for somebody. 

👋 When you get a little spicy or share a hot take in an email, and you lose a subscriber(s). 
👋 When you launch a new “you-er” website and your conversions go down a little.
👋 When a social media post ruffles some feathers.

The best, most effective marketing will attract your dream customers and gently invite the “thank u next” set to see themselves out.

This. Is. A. Good. Thing.

So think about this:

❓ What makes how you do what you do special?
❓ Who are you really trying to work with?
❓ How can you moth-to-a-flame your message and everything you do in your marketing?

Once you’ve narrowed that down… Take up space with that certainty.

I don’t believe that if you love what you do, you’ll never work a day in your life. Work is work.
Don’t @ me.

But I do believe that if you can do what you do for people you love, and you’re loud as hell about it, your work will be far less likely to make you go berserk, throw the Country A–K rack out on the street, and go work at a Virgin Megastore and never come back.