Public service announcement:
Just because you can send an email doesn’t mean you should. 🚫

Today is Presidents Day. It’s a fake birthday party for two guys who weren’t even born on this day.
It’s a regular Monday, except you won’t get mail and can’t go to the bank for laundry quarters.

If you have a regular marketing email scheduled, go ahead and send it! 💌
An estimated 60 percent of private-sector companies are open for business today. Folks are checking their email.

But when someone gives you their email address, they’ve invited you into a sacred space.
So don’t clog their inboxes with crap.

Unless you sell mattresses or big appliances, today is a non-event. I can almost guarantee your mildly reflective patriotic email isn’t going to add value to someone’s life.

Yes, even if it has an animated GIF of an American flag waving.

Bottom line: Resist the temptation to send a holiday-specific email.
✅ Today.
🌳 Arbor Day.
🥔 National Loaded Baked Potato Day.

Skip it, folks.

And for next year: This applies to Martin Luther King Jr. day, too. If your business isn’t committed to antiracism practices (both public facing and invisible to your customers) the other 364 days of the year, cancel the “I have a dream” blast. K?