Client fave The Mailworks knew where they wanted to go — and what they needed to do to get there.
Weekly email archives and occasional extra words that don't have a home anywhere else on my site.
Let me tell you about a really sexy direct mail company. (I know. Just stay with me.)
The Mailworks is one of my favorite clients ever, and not just because they’re women owned and operated.
Not just because I loved every moment guiding the creation of their brand voice and writing their copy for their rad website.
And I really did love this process.
My work wife, Jena of Blush Cactus Design + Marketing Studio, did a complete rebrand with The Mailworks then brought me in to put words to her brilliant visuals. (Sidebar: THEIR LOGO IS HOT PINK, named “indicia pink” for that squiggly stamp that goes on your mail pieces.)
Here’s the biggest reason they’re my fave:
They weren’t content with a surface revamp.
Even before Jena and I started working with them, they were defining and refining their business goals and how to reach them (shoutout to Traction).
They’d rallied their entire team around this.
We stan a business that knows where it’s going and how it wants to get there.
That work informed the work Jena and I ultimately did — and made the entire process so much smoother for us.
We’ve watched them take the messaging, voice, and visuals we helped them create and infuse it into everything they do. Our foundational work has made its way to the walls of their offices and production facility, and the banners and backdrops they take to trade shows.
The strongest brands — brands that deliver —offer customers a seamless, consistent experience through and through. Strategy comes before the visibly sexy stuff.
And The Mailworks is 👏 doing 👏 the 👏 thing 👏.
Put that in your mailbox and send it,
P.S. When I’m working with clients on brand voice, I ask them to choose a “celebrity spokesperson” who embodies how they want their brand to sound and show up in the world.
The Mailworks chose Tina Fey and Amy Poehler.
Here’s what we wrote about that:
They’re ballsy and witty while at the same time polished and humble.
They’re both quick on their feet and came by their talents honestly: They started putting in the work years ago in Chicago’s improv scene.
They’re a dynamic duo! They’re both smart and hilarious on their own, but they feed off each other’s creativity and make magic together.”
P.P.S. Wanna hear how Jena and I make beautiful copy and design babies? Listen to our episode of StoryBrand’s Marketing Made Simple podcast.
F-S: Reserved for rest