Probably not. Here are some better investments of your time and energy in any holiday season.

Businesses That Give a Shit don’t just stay in business. They create evangelists.

If Doing It All™ feels like pulling teeth, it’s okay to take a break.

I don’t care if you use stock photos. I care when you’re not transparent.

Strong messaging is the Zyrtec to a business’s money allergy.

Do you REALLY need to send a website launch announcement?

Press pause and read these tips before you make your next video.

Stop the presses (and get more PR love for your business).

Do what you do for people you love — and get loud as hell about it.

The stories we tell in our marketing create shared meaning.