Our customers deserve to experience everything about us as it is now — so put yourself out there.

What role does nostalgia play in your life? What triggers it for you? Does what you’re nostalgic for say something to you about who you are?

My reaction to AI *was* a soundless wail. But I’m coming around.

Humans fear change and crave a safe haven of consistency. That’s where a rock-solid brand comes in.

Shrimpmukkah features a bazillion freebies from whip-smart humans dying to let you into their zone of genius.

99.9% of businesses are small businesses that need your support — and not just your money.

What do your calls to action say? Do they actually make anybody take action?

Your customers’ inboxes are a sacred space. So think before you hit that SEND button on your holiday email.

Wild, weird baked goods (that work even though they shouldn’t) don’t happen by accident, and neither does delicious copywriting.

If cursing is aligned with your brand voice, those who don’t like it can self-select themselves right out the back door. Let ’em riot.