Speaking to your dream customer’s problem with empathy is part of telling a brand story they can’t put down.

Peek inside for five tools every Marketing Barbie needs for a busy day at work.

“We’ve gotta walk before we can run.” Annoyingly clichéd…even more annoyingly TRUE in life, love, and marketing.

Fear mongering, bruise pressing, Cinderella stories: icky stuff to leave out of your marketing dish.

Likes are cool, but what if you could go “viral” with folks who actually matter?

Language creates (and protects) community in RuPaul’s Drag Race.

Behold, the power of the story loop!

Bug out for a sec over that typo? This one’s for you.

Where are your people hanging out? Get over there and jump in.

I chatted with Julia Block Pearson of Stratos Creative about brand voice and what it means to be an ethical, empathetic marketer.