Hootsuite: Top Instagram Demographics That Matter to Social Media Marketers


Instagram CEO Kevin Systrom announced in June 2018 that Instagram has reached more than 1 billion users. (That’s more than 1/10th of the world’s population!) But who are these 1 billion Instagram users?

As a marketer, understanding Instagram demographics—who’s actually going to see the content you publish —is critical to your success on the platform. Here are the Instagram user demographics you need to know for maximum impact.

Read more on Hootsuite’s blog.