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design “ew,” part two

I don’t care if you use stock photos. I care when you’re not transparent.

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I don’t care if you use stock photos. I care when you’re not transparent.

just…say less 🤫

Strong messaging is the Zyrtec to a business’s money allergy.

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Strong messaging is the Zyrtec to a business’s money allergy.

Before you send that email…

Do you REALLY need to send a website launch announcement?

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Do you REALLY need to send a website launch announcement?

Shine Theory No. 10: Mindy Cook

Press pause and read these tips before you make your next video.

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Press pause and read these tips before you make your next video.

Shine Theory No. 9: Lauren Cockerell

Stop the presses (and get more PR love for your business).

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Stop the presses (and get more PR love for your business).

Don’t like me? Music to my ears.

Do what you do for people you love — and get loud as hell about it.

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Do what you do for people you love — and get loud as hell about it.

I’m a meme. You’re a meme. We’re all memes.

The stories we tell in our marketing create shared meaning.

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The stories we tell in our marketing create shared meaning.

Uh, what’s a salmon ladder?

Are you confusing your readers to the point of abandonment?

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Are you confusing your readers to the point of abandonment?

What’s the point?

Somewhere between Seattle and Skokomish, between the caffeine kicking in and the caffeine propelling me into an anxious spiral, between the backseat and the beauty of tHe GrEaT oUtDooRs, I finally mustered the courage to ask: “But like…why?” It was 7 a.m., and my sister, her husband, and I were already two hours into our […]

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Somewhere between Seattle and Skokomish, between the caffeine kicking in and the caffeine propelling me into an anxious spiral, between the backseat and the beauty of tHe GrEaT oUtDooRs, I finally mustered the courage to ask: “But like…why?” It was 7 a.m., and my sister, her husband, and I were already two hours into our […]

Are you asking the right questions?

How our preconceived notions, personal biases, and motivations limit us

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How our preconceived notions, personal biases, and motivations limit us